PORTFOLIO PROJECT
Journey Mentoring, built from the calling out.
A faith-integrated mentoring practice for professional Christian women needed more than a logo. She needed language for who she was, who she served, and why it mattered. Three discovery sessions. Three ICPs. One brand with a point of view.
client
Journey Mentoring
Sector
Professional Services
scope
Brand design and delivery
team
Strategy lead, designer
The Brief
Denise Nowell had built something real — a mentoring practice that refused to make women choose between their faith and their professional ambitions. What she didn’t yet have was a brand that said it clearly. ScaleCraft ran a full discovery engagement: three sessions of deep conversation to surface her why, define her brand promise, identify her closest customer archetypes, and build the language and visual system she’d need to show up with confidence.
Deliverables
01
Brand discovery — 3 sessions
02
Brand promise and positioning
03
ICP development — three audience archetypes
03
Brand characteristics and voice
05
Logo and visual identity
06
Competitive Analysis
07
Color palette and typography system
08
Full brand guidelines
