The same four phases every time, in the same order, at the same pace. You always know what week you are in and what lands at the end of it.
01
Read the business
Eight to twelve interviews with your team, your best clients, and the two you lost. We read pricing, pipeline, and every word you currently use to describe yourself.
WEEKS 1 TO 2
DELIVERS: FINDINGS READ
YOUR TIME: 3 HOURS
02
Make the decision
One positioning platform, three sentences long, argued in a room until it is either right or replaced. Nothing visual starts before this is signed.
WEEKS 3 TO 4
DELIVERS: PLATFORM
YOUR TIME: 4 HOURS
03
Build the identity
Two routes, one chosen, then built out fully: mark, type, color, photography, motion, and the written rules that hold it together.
WEEKS 5 TO 7
DELIVERS: BRAND SYSTEM
YOUR TIME: 5 HOURS
04
Put it in the world
Site, deck, and the applications your business actually runs on. We stay through launch and the first month after it.
WEEKS 8 TO 9
DELIVERS: LAUNCH KIT
YOUR TIME: 3 HOURS
One strategist on every call. Specialists behind every build.