PORTFOLIO PROJECT
Zackery Michael: A brand that walks ahead.
A high-end commercial construction firm needed marketing materials that matched the caliber of the spaces they built — and could work across events, offices, and screens without missing a beat.
client
Zackery Michael Commercial Construction
Sector
Commercial construction / real estate services
scope
Brand application, marketing collateral, digital presence, event promotion
team
Strategy lead, designer
The Brief
Zackery Michael had built a reputation in commercial construction the old-fashioned way; through the quality of the work. What the firm needed was collateral that communicated that same level of finish at every touchpoint before a contract was ever signed.
ScaleCraft came in as a production and creative partner across a range of marketing and brand application needs: print collateral for client development, event promotions designed to put ZM in front of commercial brokers, newsletter layouts for ongoing client communication, and a digital presence built to reflect the firm’s premium positioning. When they moved into a new headquarters, ScaleCraft handled the launch announcement. When they sponsored a charity golf tournament, ScaleCraft made sure the room knew who was behind it.
The work wasn’t a rebrand. It was a sustained commitment to showing up correctly: consistent, polished, and calibrated to the audience that books nine-figure construction contracts.
Deliverables
01
Event promotion design
02
New office launch announcement
03
Client newsletters
03
Branded stationery
05
Website design
